Lai, Ivan Ka Wai. Importance-performance analysis in tourism: a framework for researchers / Ivan Ka Wai Lai, Michael Hitchcock. - 2015. // Tourism management : research - policies - practice. Vol. 48 (2015)
Lai, Ivan Ka Wai. The role of service quality, perceived value, and relationship quality in enhancing customer loyalty in the travel agency sector / Ivan Ka Wai Lai. - 2014. // Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 3-4
Lai, Ivan Ka Wai. The roles of value, satisfaction, and commitment in the effect of service quality on customer loyalty in Hong Kong-style tea restaurants / Ivan K. W. Lai. - 2015. // The Cornell Hotel and restaurant administration quarterly. Vol. 56 (2015), No. 1
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Importance-performance analysis in tourism: a framework for researchers ...