Hsu, Cathy H. C.. A customer-based brand equity model for upscale hotels / Cathy H. C. Hsu, Haemoon Oh, A. George Assaf. - 2012. // Journal of travel research. Vol. 51 (2012), No. 1
Assaf, A. George. A global benchmarking of the hotel industry / A. George Assaf, Carlos Pestana Barros. - 2013. // Tourism economics : the business and finance of tourism and recreation. Vol. 19 (2013), No. 4
Assaf, A. George. Attracting international hotels: Locational factors that matter most / A. George Assaf, Alexander Josiassen, Frank W. Agbola. - 2015. // Tourism management : research - policies - practice. Vol. 47 (2015)
Assaf, A. George. Benchmarking international tourism destinations / A. George Assaf, Larry Dwyer. - 2013. // Tourism economics : the business and finance of tourism and recreation. Vol. 19 (2013), No. 6
Assaf, A. George. Benchmarking the Asia Pacific tourism industry: a Bayesian combination of DEA and stochastic frontier / A. George Assaf. - 2012. // Tourism management : research - policies - practice. Vol. 33 (2012), No. 5
Saleh, Ali Salman. Efficiency of the Malaysian hotel industry: a distance function approach / Ali Salman Saleh, A. George Assaf, Hong Son Nghiem. - 2012. // Tourism analysis : an interdisciplinary journal. Vol. 17 (2012), No. 6
Assaf, A. George. European vs. U.S. airlines: performance comparison in a dynamic market / A. George Assaf, Alexander Josiassen. - 2012. // Tourism management : research - policies - practice. Vol. 33 (2012), No. 2
Assaf, A. George. Identifying and ranking the determinants of tourism performance: a global investigation / A. George Assaf, Alexander Josiassen. - 2012. // Journal of travel research. Vol. 51 (2012), No. 4
Josiassen, Alexander. Impact of CRM implementation on hotel efficiency: evidence from the Slovenian hotel sector / Alexander Josiassen, A. George Assaf, Ljubica Knežević. - 2012. // Tourism economics : the business and finance of tourism and recreation. Vol. 18 (2012), No. 3
Assaf, A. George. Incorporating destination quality into the measurement of tourism performance: a Bayesian approach / A. George Assaf, Efthymios G. Tsionas. - 2015. // Tourism management : research - policies - practice. Vol. 49 (2015)
Assaf, A. George. Modelling the performance of Australian hotels: a DEA duble bootstrap approach / A. Georges Assaf, Frank W. Agbola. - 2011. // Tourism economics : the business and finance of tourism and recreation. Vol. 17 (2011), No. 1
Assaf, A. George. Persistence in the short- and long-term tourist arrivals to Australia / A. George Asaf, Carlos Pestana Barros, Luis A. Gil-Alana. - 2011. // Journal of travel research. Vol. 50 (2011), No. 2
Tsionas, Efthymios G.. Short-run and long-run performance of international tourism: evidence from Bayesian dynamic models / Efthymios G. Tsionas, A. George Assaf. - 2014. // Tourism management : research - policies - practice. Vol. 42 (2014)
Assaf, A. George. The future outlook for Portuguese travel agents / A. George Assaf, Carlos Pestana Barros, Luiz Pinto Machado. - 2011. // Tourism economics : the business and finance of tourism and recreation. Vol. 17 (2011), No. 2
Assaf, A. George. Total productivity in the Australian hotel industry: estimating and bootstrapping Malmquist indices / A. George Assaf, Frank Wogbe Agbola. - 2011. // Tourism analysis : an interdisciplinary journal. Vol. 16 (2011), No. 3
Validating a structural model of destination image, satisfaction, and loyalty across gender and age: multigroup analysis with PLS-SEM / Guy Assaker ... [et al.]. - 2015. // Tourism analysis : an interdisciplinary journal. Vol. 20 (2015), No. 6
Assaf, A. George. Why negative outputs are often ignored: a comprehensive measure of hotel performance / A. George Assaf, Ljubica Knezevic Cvelbar. - 2015. // Tourism economics : the business and finance of tourism and recreation. Vol. 21 (2015), No. 4
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