Hsu, Cathy H. C.
      A customer-based brand equity model for upscale hotels / Cathy H. C. Hsu, Haemoon Oh, A. George Assaf.

KST: 2221; KST: 2415; KST: 4221-4; KST: 1043
* hotelijerstvo * klasifikacija, kategorizacija, standardizacija, branding * preferencije, vjernost * Sjeveroistočna Azija
* znanstveni članak
* brand equity * brand loyalty * brand choice * brand image * China tourism

* hotel industry * classification, categorization, standardization, branding * preferences, loyalty * North-East Asia

1. Oh, Haemoon
2. Assaf, A. George


U: Journal of travel research. Vol. 51 (2012), No. 1. - 81-93.

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