Gupta, Anil
      Engaging consumers in the digital era: an analysis of official tourism Facebook pages in India / Anil Gupta, Shuchita Bakshi, Nikita Dogra. - 2018.

UDK: 338.487:659.1]: 004.774.6(540)

KST: 81-8; KST: 733; KST: 1023IT
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * marketing u turizmu - instrumenti * Južna i Srednja Azija
* znanstveni članak
* consumer engagement * social media marketing * user generated content * India

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * marketing in tourism - instruments * South and Central Asia

1. Bakshi, Shuchita
2. Dogra, Nikita


U: Tourism : an international interdisciplinary journal. Vol. 66 (2018), No. 1. - 63-77.

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