Martin, Juan Carlos
      Measuring service quality in the hotel industry: the value of user generated content / Juan Carlos Martín, Concepción Román.

UDK: 338.488.2:640.41(460)

KST: 2221; KST: 216-2; KST: 733-1; KST: 1023ES
* hotelijerstvo * kvaliteta u turizmu * WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * Španjolska
* znanstveni članak
* fuzzy numbers * service quality * hotel industry * TOPSIS * user generated content * Spain

* hotel industry * quality in tourism * WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * Spain

1. Roman, Concepcion


U: Tourism : an international interdisciplinary journal. Vol. 65 (2017), No. 4. - 390-405.

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