Chen, Chiang-Ming
      How does advertising affect the price elasticity of lodging demand? Evidence from Taiwan / Chang-Ming Chen, Yu-Chen Lin, Yi-Chun Sai.

KST: 36; KST: 3212; KST: 2221; KST: 1043
* marketing u turizmu * turistička potražnja - elastičnost * hotelijerstvo * Sjeveroistočna Azija
* znanstveni članak
* advertising * price elasticity * hotel industry * Taiwan

* marketing in tourism * elasticity of tourist demand * hotel industry * North-East Asia

1. Lin, Yu-Chen
2. Tsai, Yi-Chun


U: Tourism economics : the business and finance of tourism and recreation. Vol. 21 (2015), No. 5. - 1035-1045.

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