Kwon, Eunjin
      The effect of self-brand connection and self-construal on brand lovers' word of mouth (WOM) / Eunjin Kwon, Anna S. Mattila.

KST: 4222; KST: 2221; KST: 3223-1; KST: 1051; KST: 1043
* image i marka (brand) * hotelijerstvo * potrošači * Sjeverna Amerika * Sjeverna Amerika * Sjeveroistočna Azija
* znanstveni članak
* self-construal * brand love * self-brand connection * emotional attachment

* image and brand * hotel industry * consumers * North America * North-East Asia

1. Mattila, Anna S.


U: The Cornell Hotel and restaurant administration quarterly. Vol. 56 (2015), No. 4. - 427-435.

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