Sigala, Marianna
      From demand elasticity to market plasticity: a market approach for developing revenue management strategies in tourism / Marianna Sigala. - 2015.

KST: 32; KST: 3212; KST: 3; KST: 2411; KST: 2413
* turistička potražnja * turistička potražnja - elastičnost * turizam i tržište * ekonomika ugostiteljskog poduzeća, financije * management ugostiteljskog poduzeća
* znanstveni članak
* market plasticity * learning with the market * revenue management * tourism * strategy * Internet * change * market formation * market evolution * market driving strategies * market driven strategies

* tourist demand * elasticity of tourist demand * tourism and market * economics of catering enterprise, finances * management of catering enterprise

U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 7-8. - 812-834.

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