O'Cass, Aron
      An exploratory study into managing value creation in tourism service firms: understanding value creation phases at the intersection of the tourism service firm and their customers / Aron O'Cass, Phyra Sok.

KST: 333; KST: 133-2; KST: 133-3; KST: 3223-1; KST: 1042
* turističke usluge i proizvodi * manageri * zaposlenici * potrošači * Južna i Srednja Azija
* znanstveni članak
* services * tourism services * value creation * employee costumer orientation * financial performance

* tourist services and products * managers * employees * consumers * South and Central Asia

1. Sok, Phyra


U: Tourism management : research - policies - practice. Vol. 51 (2015). - 186-200.

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