Singh Kaurav, Rahul Pratap
Effects of internal marketing on hotels: empirical evidence for internal costumers / Rahul Pratap Singh Kaurav, Justin Paul, Nimit Chowdhary. - 2015.
KST: 2221; KST: 2413; KST: 1042
* hotelijerstvo * management ugostiteljskog poduzeća * Južna i Srednja Azija
* znanstveni članak
* business performance * hotels * India * internal marketing * Madhya Pradesh
* hotel industry * management of catering enterprise * South and Central Asia
1. Paul, Justin
2. Chowdhary, Nimit
U: International journal of hospitality and tourism administration. Vol.16 (2015), No. 3-4. - 311-330.