Hsiao, Chan
      The effect of servant leadership on customer value co-creation: a cross-level analysis of key mediating roles / Chan Hsiao, Yi-Hsuan Lee, Wan-Jun Chen.

KST: 3223-1; KST: 3223-1-1; KST: 81; KST: 1043
* potrošači * ponašanje i iskustvo potrošača * pojedine vrste turizma * Sjeveroistočna Azija
* znanstveni članak
* consumer value co-creation (CVC) * service-oriented organizational citizenship behavior (OCB) * positive psichological capital * hierarchical linear model (HLM)

* consumers * consumer behaviour and experience * specific types of tourism * North-East Asia

1. Lee, Yi-Hsuan
2. Chen, Wan-Jun


U: Tourism management : research - policies - practice. Vol. 49 (2015). - 45-57.

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