Customer relationship management in the exhibition industry in China: an exploration into the critical succes factors and inhibitors / Yanning Wang ... [et al.].

KST: 81-19-2; KST: 2413; KST: 1043
* izložbe i sajmovi * management ugostiteljskog poduzeća * Sjeveroistočna Azija
* znanstveni članak
* customer * relationship * management * exhibition * China * facilitators * inhibitors

* exhibitions, fairs * management of catering enterprise * North-East Asia

1. Wang, Yanning
2. Moyle, Brent D.
3. Whitford, Michelle
4. Wynn-Moylan, Peter


U: Journal of China tourism research. Vol. 10 (2014), No. 1-2-3-4. - 292-322.

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