Nella, Athina
      Linking service quality at the cellar door with brand equity building / Athina Nella, Evangelos Christou.

KST: 221-2-2; KST: 4222; KST: 1023GR
* enologija, vinski turizam * psihologija turizma * Grčka
* znanstveni članak
* winery experience * service quality * brand equity

* enology, wine tourism * psychology of tourism * Greece

1. Christou, Evangelos


U: Journal of hospitality marketing & management. Vol. 23 (2014), No. 7-8. - 699-721.

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