Kim, Young Hoon
      A case study of a southern food festival: using a cluster analysis approach / Young Hoon Kim, Jen L. Duncan, Tun-Min (Catherine) Jai.

KST: 81-19-3; KST: 313; KST: 4221-5; KST: 1051
* festivali * segmentacija * zadovoljstvo * Sjeverna Amerika
* znanstveni članak
* festival * satisfaction * perceived value * cluster analysis * market segmentation

* festivals * segmentation * satisfaction * North America

1. Duncan, Jen L.
2. Jai, Tun-Min (Catherine)


U: Anatolia : an international journal of tourism and hospitality research. Vol. 25 (2014), No. 3. - 457-473.

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