Krajnović, Aleksandra
      Model for marketing management at cultural institutions in the City of Zadar / Aleksandra Krajnović, Marino Radović, Dražen Jašić.

KST: 36; KST: 81-5-1; KST: 522; KST: 1023HR; KST: 1023HRb3
* marketing u turizmu * gradski turizam * povijesno-kulturno-umjetnički resursi * Hrvatska * Dalmacija
* znanstveni članak
* marketing * non-profit marketing * cultural institutions in Zadar * cultural tourism * cultural activities * networking of cultural institutions

* marketing in tourism * urban tourism * historical-cultural-artistic resources * Croatia * Dalmatia

1. Radović, Marino
2. Jašić, Dražen


U: Tourism and hospitality management OTPIS 2021. Vol. 20 (2014), No. 1. - 121-136.

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