Chiu, Hsien-Hung
      Advertising, price and hotel service quality: a signalling perspective / Hsien-Hung Chiu, Chiang-Ming Chen. - 2014.

KST: 66; KST: 216-2; KST: 2221; KST: 1043
* turistička promocija i informiranje * kvaliteta u turizmu * hotelijerstvo * Sjeveroistočna Azija
* znanstveni članak
* quality signalling * counter-signalling * service quality * advertising strategy * pricing strategy

* tourism publicity and information * quality in tourism * hotel industry * North-East Asia

1. Chen, Chiang-Ming


U: Tourism economics : the business and finance of tourism and recreation. Vol. 20 (2014), No. 5. - 1013-1025.

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