Kim, YongHee
      Advertising and firm risk: a study of the restaurant industry / YongHee Kim, MinChung Kim, John W. O'Neil.

KST: 2224; KST: 66; KST: 2413; KST: 1051
* turistička naselja * turistička promocija i informiranje * management ugostiteljskog poduzeća * Sjeverna Amerika
* znanstveni članak
* restaurant * hospitality * advertising * equity risk * total risk * systematic risk * unsystematic risk

* tourist settlements * tourism publicity and information * management of catering enterprise * North America

1. Kim, MinChung
2. O'Neill, John W.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 5-6. - 455-470.

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