Exploring user acceptance of 3D virtual worlds in travel and tourism marketing / Yu-Chih Huang ... [et al.].

KST: 73; KST: 734; KST: 36; KST: 3223-1-1
* informatika i turizam * informatika i turizam - ostalo * marketing u turizmu * ponašanje i iskustvo potrošača
* znanstveni članak
* 3D virtual worlds * technology acceptance model * hedonic constructs * virtual tourist experience * behavioral intentions

* tourism and informatics * tourism and informatics - other * marketing in tourism * consumer behaviour and experience

1. Huang, Yu-Chih
2. Backman, Sheila J.
3. Backman, Kenneth F.
4. Moore, DeWayne


U: Tourism management : research - policies - practice. Vol. 36 (2013). - 490-501.

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