Deffner, Alex
      Developing place marketing pilot plans: the cases of Rostock and Kainuu / Alex Deffner, Theodore Metaxas, Paschalis Arvanitidis.

KST: 215; KST: 36; KST: 362; KST: 1025DE; KST: 1021FI
* turizam i regionalni razvoj * marketing u turizmu * marketing u turizmu - instrumenti * Njemačka * Finska
* znanstveni članak
* tourism development * place marketing pilot plan * CultMark project

* tourism and regional development * marketing in tourism * marketing in tourism - instruments * Germany * Finland

1. Metaxas, Theodore
2. Arvanitidis, Paschalis


U: Anatolia : an international journal of tourism and hospitality research. Vol. 24 (2013), No. 2. - 241-263.

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