Understanding the impact of culinary brand equity and destination bamiliarity on travel intentions / Jeou-Shyan Horng ... [et al.].

KST: 4222; KST: 221-2-1; KST: 363-2; KST: 1043
* image i marka (brand) * gastronomija, dijeta, nutricionizam * marketing destinacija * Sjeveroistočna Azija
* znanstveni članak
* brand equity * culinary tourism * destination familiar * travel intention

* image and brand * gastronomy, diet, nutrition science * destination marketing * North-East Asia

1. Horng, Jeou-Shyan
2. Liu, Chih-Hsing
3. Chou, Hsin-Yu
4. Tsai, Chang-Yen


U: Tourism management : research - policies - practice. Vol. 33 (2012), No. 4. - 815-824.

---