Choi, Gunae
      Role of intangible assets in foreign-market entry-mode decisions: a longitudinal study of American lodging firms / Gunae Choi, H. G. Parsa. - 2012.

KST: 2221; KST: 651; KST: 2416; KST: 1051
* hotelijerstvo * investicije * integracije, sanacije ugostiteljskog poduzeća * Sjeverna Amerika
* znanstveni članak
* resource-based view * entry mode * lodging industry * intangibles

* hotel industry * investments * integration, consolidation of catering enterprise * North America

1. Parsa, H.G.


U: International journal of hospitality and tourism administration. Vol.13 (2012), No. 4. - 281-312.

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