Murdy, Samantha
      Perceptions of visitor relationship marketing opportunities by destination marketers: an importance-performance analysis / Samanthy Murdy, Steven Pike.

KST: 363-2; KST: 332; KST: 332-2
* marketing destinacija * turistička destinacija * turistička destinacija - razni aspekti
* znanstveni članak
* customer relationship marketing * CRM * visitor relationship marketing * VRM * destination marketing organisations * importance-performance analysis

* destination marketing * tourist resorts * tourism destination - diverse aspects

1. Pike, Steven


U: Tourism management : research - policies - practice. Vol. 33 (2012), No. 5. - 1281-1285.

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