Bruwer, Johan
      Wine tourists' destination region brand image perception and antecedents: conceptualization of a winescape framework / Johan Bruwer, Isabelle Lesschaeve.

KST: 221-2-2; KST: 363-2; KST: 4222; KST: 1051
* enologija, vinski turizam * marketing destinacija * image i marka (brand) * Sjeverna Amerika
* znanstveni članak
* winescape * wine tourist * regional brand * destination image * servicescape * Canada

* enology, wine tourism * destination marketing * image and brand * North America

1. Lesschaeve, Isabelle


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 7-8. - 611-628.

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