Does a food-themed TV drama affect perceptions of national image and intention to visit a country? An empirical study of Korea TV drama / Seongseop Kim ... [et al.]. - 2012.

KST: 662-3; KST: 221-2-1; KST: 4222; KST: 363-2; KST: 1043
* TV, filmovi, kazete * gastronomija, dijeta, nutricionizam * image i marka (brand) * marketing destinacija * Sjeveroistočna Azija
* znanstveni članak
* TV drama * food * image * destination * intention

* TV, films, audio-video cassettes * gastronomy, diet, nutrition science * image and brand * destination marketing * North-East Asia

1. Kim, Seong-Seop
2. Kim, Miju
3. Agrusa, Jerome
4. Lee, Aejoo


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 3-4. - 313-326.

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