Kyoo Kim, Ellen Eun
      Effects of gender and expertise on consumers' motivation to read online hotel reviews / Ellen Eun Kyoo Kim, Anna S. Mattila, Seyhmus Baloglu.

KST: 2221; KST: 732; KST: 733-1; KST: 4221; KST: 1051
* hotelijerstvo * elektroničko poslovanje * blog, društvene mreže * motivacije * Sjeverna Amerika
* znanstveni članak
* eWOM * online purchasing * online reviews * consumer motivation * internet communication * gender * expertise * information search behavior

* hotel industry * e-business * blogs, social networks * motivations * North America

1. Mattila, Anna S.
2. Baloglu, Seyhmus


U: The Cornell Hotel and restaurant administration quarterly. Vol. 52 (2011), No. 4. - 399-406.

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