Dev, Chekitan S.
      Opportunism in brand partnerships: effects of coercion and relationship norms / Chekitan S. Dev, Stephan Grzeskowiak, James R. Brown. - 2011.

KST: 2221; KST: 2415; KST: 423-1; KST: 2418; KST: 1051
* hotelijerstvo * klasifikacija, kategorizacija, standardizacija, branding * franchising * transnacionalne korporacije, lanci * Sjeverna Amerika
* znanstveni članak
* brand management * hotel franchising * hotel brand opportunism

* hotel industry * classification, categorization, standardization, branding * franchising * transnational corporations, chains * North America

1. Grzeskowiak, Stephan
2. Brown, James R.


U: The Cornell Hotel and restaurant administration quarterly. Vol. 52 (2011), No. 4. - 377-387.

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