Florek, Magdalena
      When fit matters: leveraging destination and event image congruence / Magdalena Florek, Andrea Insch.

KST: 4222; KST: 3222; KST: 81-19-1; KST: 434-1; KST: 1025DE
* image i marka (brand) * osobna potrošnja, životni standard * spektakli, mega-events * sport * Njemačka
* znanstveni članak
* events * destination * image * congruence * decision making matrix

* image and brand * personal consumption, living standard * mega-events * sports * Germany

1. Insch, Andrea


U: Journal of hospitality marketing & management. Vol. 20 (2011), No. 3-4. - 265-286.

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