Pike, Steven
      Visitor relationship orientation of destination marketing organizations / Steven Pike, Samantha Murdy, Ian Lings. - 2011.

KST: 363-2; KST: 4221-4
* marketing destinacija * preferencije, vjernost
* znanstveni članak
* tourism marketing * CRM * destination marketing * repeat visitors * destination loyalty * visitor relationship marketing, VRM

* destination marketing * preferences, loyalty

1. Murdy, Samantha
2. Lings, Ian


U: Journal of travel research. Vol. 50 (2011), No. 4. - 443-453.

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