Wilkins, Hugh
      The determinants of loyalty in hotels / Hugh Wilkins, Bill Merrilees, Carmel Herington. - 2010.

KST: 2221; KST: 333; KST: 4221-4; KST: 4222
* hotelijerstvo * turističke usluge i proizvodi * preferencije, vjernost * image i marka (brand)
* znanstveni članak
* loyalty * hotels * service quality * brand attitude * brand trust

* hotel industry * tourist services and products * preferences, loyalty * image and brand

1. Merrilees, Bill
2. Herington, Carmel


U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 1. - 1-21.

---