Using a modified grey relation method for improving airline service quality / James J. H. Liou ... [et al.].

KST: 2254; KST: 216-2
* zračni promet * kvaliteta u turizmu
* znanstveni članak
* service quality * customers' needs * airline * grey relation * SERVQUAL * multiple-criteria decision-making (MCDM)

* air transportation * quality in tourism

1. Liou, James J. H.
2. Hsu, Chao-Che
3. Yeh, Wen-Chien
4. Lin, Rong-Ho


U: Tourism management : research - policies - practice. Vol. 32 (2011), No. 6. - 1381-1388.

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