Li, Xiang (Robert)
      Loyalty regardless of brands? examining three nonperformance effects on brand loyalty in a tourism context / Xiang (Robert) Li.

KST: 4222; KST: 4221-4
* image i marka (brand) * preferencije
* znanstveni članak
* tourist marketing * brand parity * loyalty proneness * market structure * double jeopardy * brand loyalty

* image and brand * preferences

U: Journal of travel research. Vol. 49 (2010/11), No. 3. - 323-336.

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