Füller, Johann
      Customer delight and market segmentation: an application of the three-factor theory of customer satisfaction on life style groups / Johann Füller, Kurt Matzler.

KST: 313; KST: 4221-5
* segmentacija * zadovoljstvo
* znanstveni članak
* customer delight * customer satisfaction * three-factor theory * lifestyle segmentation

* segmentation * satisfaction

1. Matzler, Kurt


U: Tourism management : research - policies - practice. Vol. 29 (2008), No. 1. - 116-126.

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