Trends in outbound group package tours in China and Taiwan: a marketing mix perspective / Janet Chang ... [et al.].

KST: 81-1-4-1; KST: 362; KST: 1043
* paket aranžmani * marketing u turizmu - instrumenti * Istočna Azija i Pacifik
* znanstveni članak
* emergent trends * group package tour (GPT) * marketing mix * Taiwan * China

* package tours * marketing in tourism - instruments * East Asia and the Pacific

1. Chang, Janet
2. Wang, Kuo-Ching
3. Guo, Ying-Zhi
4. Su, Che-Jen
5. Yen, Shih-Jen


U: Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 4. - 257-270.

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