Essawy, Mohamed
      The current state of Internet marketing of UK-based multi-unit hotel brands: does it allow for customer relationship building? / Mohamed Essawy. - 2007.

KST: 733; KST: 362; KST: 4222; KST: 2221
* web stranice * marketing u turizmu - instrumenti * image * hotelijerstvo
* znanstveni članak
* web sites content analysis * Internet marketing * relationship marketing levels * multi-unit hotel brands

* web pages * marketing in tourism - instruments * image * hotel industry

U: International journal of hospitality and tourism administration. Vol. 8 (2007), No. 2. - 89-106.

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