Sigala, Marianna
e-Customer relationship management in the hotel sector: guests' perceptions of perceived e-service quality levels / Marianna Sigala.
UDK: 338.488
KST: 4221-1; KST: 216-2; KST: 2221
* percepcije * kvaliteta u turizmu * hotelijerstvo
* znanstveni članak * original scientific paper
* Customer Relationship Management * Internet * service quality * hotels * customer value * integration
* perceptions * quality in tourism * hotel industry
U: Tourism : an international interdisciplinary journal. Vol. 54 (2006), No. 4. - 333-344.