Campo Martínez, Sara
      Can price prototions improve tourist loyalty to tour operators? / Sara Campo Martínez, María Jesús Yagüe Guillén. - 2006.

KST: 2423-1; KST: 352
* tour-operatori - grosisti * konkurentnost
* znanstveni članak
* price promotions * loyalty * tour operator * satisfaction * service quality

* tour-operators * competitiveness

1. Yagüe Guillén, María Jesús


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 14 (2006), No. 4. - 33-46.

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