Bouncken, Ricarda B.
      Standardization and individualization strategies of hotel brands: matching strategy to quality management instruments and marketing in Germany / Ricarda B. Bouncken, Constanze Pick, Christiane Hipp. - 2005.

KST: 216-2; KST: 4222; KST: 2221; KST: 1025DE
* kvaliteta u turizmu * image * hotelijerstvo * Njemačka
* znanstveni članak
* service quality * hotels * quality management practices * word-of-mouth

* quality in tourism * image * hotel industry * Germany

1. Pick, Constanze
2. Hipp, Christiane


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 13 (2005), No. 3-4. - 29-51.

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