Kim, Hong-bumm
      The relationship between brand equity and firms' performance in luxury hotels and chain restaurants / Hong-bumm Kim, Woo Gon Kim.

KST: 4222; KST: 2221; KST: 224
* image * hotelijerstvo * ugostiteljstvo - izvansmještajni kapaciteti
* znanstveni članak
* customer-based brand equity * firms' performance * chain restaurants * luxury hotels * brand awareness

* image * hotel industry * catering - nonaccommodation facilities

1. Kim, Woo Gon


U: Tourism management : research - policies - practice. Vol. 26 (2005), No. 4. - 549-560.

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