Bigné, J. Enrique
      Emotions in segmentation : an empirical study / J. Enrique Bigné, Luisa Andreu. - 2004.

KST: 31; KST: 4221-5; KST: 1023ES
* istraživanje tržišta * zadovoljstvo * Španjolska
* znanstveni članak
* emotions * segmentation * satisfaction * loyalty * Spain

* market research * satisfaction * Spain

1. Andreu, Luisa


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 31 (2004), No. 3. - 682-696.

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