Horak, Siniša
      Improving coastal forest fire protection: a case of the community based social marketing / Siniša Horak, Zrinka Marušić, Renata Tomljenović.

UDK: 338.48:37:614.84(497.5)

KST: 521-4; KST: 362; KST: 131-2
* šume * marketing u turizmu - instrumenti * obrazovanje - planovi i programi
* znanstveni članak * original scientific paper
* forest fires * public awareness * community based social marketing * direct educational methods * effectiveness * Croatia

* forests * marketing in tourism - instruments * education - plans and programs

1. Marušić, Zrinka
2. Weber, Sanda


U: Tourism : an international interdisciplinary journal. Vol. 51 (2003), No. 3. - 273-286.

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