Sigala, Marianna
      Modelling E-marketing strategies : Internet presence and exploitation of Greek hotels / Marianna Sigala. - 2001.

KST: 73; KST: 362; KST: 1023GR
* informatika i turizam * marketing u turizmu - instrumenti * Grčka
* znanstveni članak
* marketing

* tourism and informatics * marketing in tourism - instruments * Greece
* E-marketing * strategy * e-marketing mix * hotel * Internet

U: Journal of travel & tourism marketing OTPIS 2021. Vol. 11 (2001), No. 2-3. - 83-103.

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