Kivela, Jakša
      Co-opting customer competence as a means of competitive advantage in hospitality and tourism enterprises / Jakša Kivela.

UDK: 338.486.3

KST: 3223-1; KST: 352
* potrošači * konkurentnost
* znanstveni članak * review paper

* consumers * competitiveness
* customer competence * co-opting * improvement * competitive advantage * hospitality and tourism * alternative management

U: Tourism : an international interdisciplinary journal. Vol. 49 (2001), No. 1. - 19-26.

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