Yasin, Mahmoud M.
      Improving service quality in the hospitality industry: a framework / Mahmoud M. Yasin, Ugur Yavas.

KST: 216-2; KST: 2221
* kvaliteta u turizmu * hotelijerstvo
* znanstveni članak

* quality in tourism * hotel industry
* service quality * services marketing * hotel industry * rapid assessment methodology

1. Yavas, Ugur


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 4. - 33-44.

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