Bowen, John T.
      Loyalty: a strategic commitment / John T. Bowen, Stowe Shoemaker.

KST: 3223-1; KST: 2221
* potrošači * hotelijerstvo
* znanstveni članak

* consumers * hotel industry

1. Shoemaker, Stowe


U: The Cornell Hotel and restaurant administration quarterly. Vol. 39 (1998), No. 1. - 12-25.

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