Baloglu, Seyhmus
Destination loyalty and switching behavior of travelers: a Markov analysis / Seyhmus Baloglu, Ranel E. Erickson. - 1998.
KST: 3223-1
* potrošači
* znanstveni članak
* consumers
* destination loyalty * switching behavior * Markov analysis
1. Erickson, Ranel E.
U: Tourism analysis : an interdisciplinary journal. Vol. 2 (1997), No. 2. - 119-127.