Pritchard, Mark P.
      The loyal traveler: examining a typology of service patronage / Mark P. Pritchard, Dennis R. Howard. - 1997.

KST: 31; KST: 3223-1
* istraživanje tržišta * potrošači
* znanstveni članak

* market research * consumers

1. Howard, Dennis R.


U: Journal of travel research. Vol. 35 (1996/97), No. 4. - 2-10.

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