Tourism marketing and management handbook / Roger March.

KST: 361; KST: 2413; KST: 111
* marketing u turizmu - općenito * management ugostiteljskog poduzeća * turistička teorija - općenito, turizam i teorija, istraživanja, obrazovanje
* prikaz

* marketing in tourism - general * management of catering enterprise * tourism theory - general, tourism and theory, research, education

1. March, Roger - - autor prikaza
2. Witt, Stephen F - - urednik djela koje se prikazuje
3. Moutinho, Luiz - - urednik djela koje se prikazuje


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 22 (1995), No. 3. - 723-725.

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