Loda, Marsha D.. Advertising and publicity: suggested new applications for tourism marketers / Marsha D. Loda, William Norman, Kenneth F. Backman. - 2007. // Journal of travel research. Vol. 45 (2006/07), No. 3
Daniels, Margaret J.. Always on my mind: recall of daily travel occurrences / Margaret J. Daniels, Marsha D. Loda, William C. Norman. - 2005. // Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 3
Loda, Marsha D.. How potential tourists react to mass media marketing: advertising versus publicity / Marsha D. Loda, William Norman, Kenneth Backman. - 2005. // Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 3
Loda, Marsha D.. Walking in Memphis: testing one DMO's marketing strtegy to millennials / Marsha D. Loda, Barbara C. Coleman, Kenneth F. Backman. - 2010. // Journal of travel research. Vol. 49 (2010/11), No. 1
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