Loda, Marsha D.
      Walking in Memphis: testing one DMO's marketing strtegy to millennials / Marsha D. Loda, Barbara C. Coleman, Kenneth F. Backman.

KST: 363-1; KST: 733; KST: 332-2
* marketinški planovi * web stranice * turistička destinacija - razni aspekti
* znanstveni članak
* marketing * advertising * Web sites * information source * destination selection

* marketing plans * web pages * tourism destination - diverse aspects

1. Coleman, Barbara C.
2. Backman, Kenneth F.


U: Journal of travel research. Vol. 49 (2010/11), No. 1. - 46-55.

---