"Architecting the future of tourism education": report on the 2005 Conference of the International Society of Travel and Tourism Educators (ISTTE), October 20-22, 2005, Chicago / Jane (Jian) Zhang, Liping A. Cai. - 2006. // Journal of teaching in travel & tourism : the official journal of ISTTE - International Society of Travel and Tourism Educators. Vol. 6 (2006), No. 1
A missing link in understanding revisit intention - the role of motivation and image / Mimi Li ... [et al.]. - 2010. // Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 4
Hsu, Cathy H. C.. A model of senior tourism motivations - anecdotes from Beijing and Shanghai / Cathy H. C. Hsu, Liping A. Cai, Kevin K. F. Wong. - 2007. // Tourism management : research - policies - practice. Vol. 28 (2007), No. 5
A profile of the casino resort vacationer / Alastair M. Morrison, Carl G. Braunlich, Lipping A. Cai, Joseph T. O'Leary. - 1996. // Journal of travel research. Vol. 35 (1996/97), No. 2
Kim, Woo Gon. A profile of the Chinese casino vacationer to South Korea / Woo Gon Kim, Liping A. Cai, Kwangsuk Jung. - 2004. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 2-3
Chen, Yi. Activity pattern of family travelers in a rural area - a case in Southern Indiana / Yi Chen, Xinran Y. Lehto, Liping A. Cai. - 2012. // Journal of quality assurance in hospitality & tourism. Vol. 13 (2012), No. 2
Lu, Tracy (Ying). An analysis of image and loyalty in convention and exhibition tourism in China / Tracy (Ying) Lu, Liping A. Cai. - 2011. // Event management : an international journal. Vol. 15 (2011), No. 1
Cai, Liping A.. Analyzing domestic tourism demand in China - a behavioral model / Liping A. Cai, Bonnie J. Knutson. - 1998. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 5 (1998), No. 2-3
Challenges for China's state-run hotels: a marketing perspective / Liping A. Cai ... [et al.]. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 1
China's modern tourism development in economic perspective / Liping A. Cai. - 1999. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 6 (1999), No. 2
Cai, Liping A.. China's tourism-service failure / Lipping A. Cai, Robert H. Woods. - 1993. // The Cornell Hotel and restaurant administration quarterly. Vol. 34 (1993), No. 4
College students' decision-making for study abroad - anecdotes from a U. S. hospitality and tourism internship program in China / Liping A. Cai ... [et al.]. - 2015. // Journal of teaching in travel & tourism : the official journal of ISTTE - International Society of Travel and Tourism Educators. Vol. 15 (2015), No. 1
Eby, David W.. Content preferences for in-vehicle tourist information systems: an emerging travel information source / David W. Eby, Lisa J. Molnar, Liping A. Cai. - 1999. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 6 (1999), No. 3
Cai, Liping A.. Cooperative branding for rural destinations / Liping A. Cai. - 2002. // Annals of Tourism Research : a Social Sciences Journal. Vol. 29 (2002), No. 3
Huang, Joy (Zhuowei). Destination choice model for transitional travel: college students in China / Joy (Zhuowei) Huang, Liping A. Cai. - 2011. // Tourism management : research - policies - practice. Vol. 32 (2011), No. 3
Determinants of travel mode choice of senior travelers to the united States / Billy Bai ... [et al.]. - 2001. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 8 (2001), No. 3-4
Zhang, Jian (Jane). Dimensions in building brand experience for economy hotels - a case of emerging market / Jian (Jane) Zhang, Liping A. Cai, Raphael R. Kavanaugh. - 2008. // Journal of China tourism research. Vol. 4 (2008), No. 1
Hsu, Cathy H. C.. Expectation, motivation, and attitude: a tourist behavioral model / Cathy H. C. Hsu, Liping A. Cai, Mimi Li. - 2010. // Journal of travel research. Vol. 49 (2010/11), No. 3
Ismail, Joseph A.. Forecasting Japanese arrivals to Guam - an empirical model / Joseph A. Ismail, Thomas J. Iverson, Liping A. Cai. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 2
Yuan, Jingxue (Jessica). Foreign language ability: a core attribute of hospitality graduates' competency? / Jingxue (Jessica) Yuan, Kari Houston, Liping A. Cai. - 2006. // Journal of human resources in hospitality and tourism. Vol. 5 (2006), No. 1
Hu, Bo A.. Hotel labor productivity assessment: a data envelopment analysis / Bo A. Hu, Liping A. Cai. - 2004. // Journal of travel & tourism marketing OTPIS 2021. Vol. 16 (2004), No. 2-3
Cai, Liping A.. Meeting the demand from tourism development - higher occupation and technical education in China / Liping A. Cai, Lili Zhang. - 2003. // Journal of human resources in hospitality and tourism. Vol. 3 (2004), No. 1
National tourist offices in North America: an analysis / Alastair M. Morrison, Carl G. Braunlich, Nordina Kamaruddin, Liping A. Cai. - 1995. // Tourism management : research - policies - practice. Vol. 16 (1995), No. 8
Zhang, Lili. On-job training : a critical human resources challenge in China's hotel industry / Lili Zhang, Liping A. Cai, Wei-hua Liu. - 2002. // Journal of human resources in hospitality and tourism. Vol. 1 (2002), No. 3
Huang, Joy (Zhuowei). Online image of multinational hotel brands on different language platforms / Joy (Zhuowei) Huang, Liping A. Cai. - 2010. // Journal of China tourism research. Vol. 6 (2010), No. 3
Perceptions of authenticity at a heritage destination: an examination of visitor perceptions of authenticity at South Luogu Alley, Beijing / Jonathon Day ... [et al.]. - 2015. // Tourism analysis : an interdisciplinary journal. Vol. 20 (2015), No. 1
Morrison, Alastair M.. Predicting usage of the internet for travel bookings: an exploratory study / Alastair M. Morrison, Su Jing, Joseph T. O'Leary, Liping A. Cai. - 2001. // Information technology & tourism : applications, methodologies, techniques. Vol. 4 (2001), No. 1
Cai, Liping A.. Profiling the U.S.-bound Chinese travelers by purpose of trip / Liping A. Cai, Xinran You Lehto, Joseph O'Leary. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 4
Cai, Liping A.. Relationship of household characteristics and lodging expenditure on leisure trips / Liping A. Cai. - 1999. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 6 (1999), No. 2
Cai, Liping A.. Research on China outbound market: a meta-review / Liping A. Cai, Mimi Li, Bonnie J. Knutson. - 2007. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 16 (2007), No. 1-2
Cai, Liping A.. Senior tourists in the Holy Land / Liping A. Cai, Zvi Schwartz, Eli Cohen. - 2001. // Journal of teaching in travel & tourism : the official journal of ISTTE - International Society of Travel and Tourism Educators. Vol. 1 (2001), No. 4
Li, Mimi. Souvenir shopping attitudes and behavior among Chinese domestic tourists: an exploratory study / Mimi Li, Liping A. Cai. - 2008. // Journal of China tourism research. Vol. 4 (2008), No. 2
Cai, Liping A.. Teaching global tourism geography using the Internet: a case study of the paradigm shift in educational technology / Liping A .Cai, Alastair M. Morrison, Joseph Ismail. - 2001. // Journal of teaching in travel & tourism : the official journal of ISTTE - International Society of Travel and Tourism Educators. Vol. 1 (2001), No. 2-3
Li, Mimi. The effects of personal values on travel motivation and behavioral intention / Mimi Li, Liping A. Cai. - 2012. // Journal of travel research. Vol. 51 (2012), No. 4
Choi, Suh-Hee. Tourist attribution and the moderating role of loyalty / Suh-Hee Choi, Liping A. Cai. - 2010. // Tourism analysis : an interdisciplinary journal. Vol. 15 (2010), No. 6
Tourist shopping preferences and expenditure behaviours: the case of the Taiwanese outbound market / Xinran Y. Lehto ... [et al.]. - 2004. // Journal of vacation marketing : an international journal. Vol. 10 (2004), No. 4
Jang, SooCheong (Shawn). Travel motivations and destination choice : a study of British outbound market / Soo Cheong (Shawn) Jang, Liping A. Cai. - 2002. // Journal of travel & tourism marketing OTPIS 2021. Vol. 13 (2002), No. 3
Lee, Gyehee. WWW.Branding.States.US: An analysis of brand-building elements in US state tourism websites / Gyehee Lee, Liping A. Cai, Joseph T. O'Leary. - 2006. // Tourism management : research - policies - practice. Vol. 27 (2006), No. 5
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